Wednesday, February 22, 2012

 

  
Content Management Solutions
 
 
Content Management Concepts & Fundamentals    

      What is a Content Management System?
  
  • A content management system (CMS) is a software system built to enable the creation, management, and publication of content using Internet technology. A CMS can be used for Internet (publicly available websites), Intranets (private internal websites), or Extranets (secure employee/vendor/partner websites).
  • A CMS is used to host and manage web-based material such as HTML pages and related images. A CMS enables content creation, content control, editing, and website maintenance functions. Most quality CMS systems work over standard web browsers and do not require any additional software on the user or administrator side. The CMS displays web content to users/visitors. The CMS displays web content plus content authoring, editing, and administration tools to authorized content creators/editors and system administrators.
  • Quality CMS systems provide content authoring and other tools designed to allow users with no HTML or programming skills to easily create, manage, and publish content. Most CMS systems use a database to store the content as well as the metadata needed by the system. Metadata is information that the CMS system uses to organize, index, and display the content. Users don't always see the metadata on the content web page. Examples of metadata include (but are not limited to) creation date, update date, author, subject category, and keywords.

      What Is the Main Benefit of a Content Management System?    

  • The fundamental benefit of a quality CMS such as DotNetNuke® is that it effectively divides web-based content resources (websites, Intranets, etc.) into three separate yet closely related major components: design (look & feel, navigation), technical/functional structure (how it works, what it does), and content (what it displays). The division of these three major components enables many advantages throughout the life cycle of a web-based content resource. 

  • With a quality CMS, any major component can be created, recreated, cloned, adjusted, enhanced, updated, and maintained independently of the other two components. So changes of any nature or magnitude to one component do not disrupt or negatively impact the other two components. Certain specific technology skills and experience are required to define, develop, implement, host, and maintain quality CMS solutions. But division of the three major components dramatically streamlines and adds great efficiency, effectiveness, and overall value to the CMS solution.

  • This adds tremendous practical value when it comes to websites and web-based content resources. Part or all of the design can be completely reworked without the need for any adjustments to the technical/functional structure or content. Likewise, the technical/functional structure can be adjusted to add or enhance capabilities with no changes required to the design or content. Content can be changed with no impact on the design or technical/functional structure. 

      What Are the Other Major Advantages of Content Management Systems?
  • Content production without programming or design skills: A CMS provides a web-based graphical user interface that allows the editor to create and edit content, add images and multimedia files, create content schedules, and much more. Anybody with a web browser, an average knowledge of word processing, and secure access to the CMS can create, edit, and manage content. No HTML or programming knowledge, or special software tools or utilities are required.

  • Decentralized updates and maintenance: Being able to create, edit, and schedule content securely from anywhere over a standard web browser saves time and eliminates production bottlenecks.
  • Configurable user access restrictions: Users can be assigned roles and permissions that prevent them from editing content which they are not authorized to change. The CMS always knows what permission level to allow based on the user's login ID.  
  • No need to worry about content disrupting the design layout: Because the content is stored separately from the design component, all content is presented within pre-defined, consistent design layout and navigation templates. Site or section design templates can be modified any time with no risk of disrupting the content.
  • Navigation is automatically generated and adjusted: No need to call a programmer when you add a new section, subject category, or content item. Menus are generated automatically based on the database content. An added benefit of this is that menus and navigation links will not point to non-existing pages.
  • Content is stored in a database: Centralized database storage means that content can be reused in many places on the website, formatted for any device (browser, PDA, print), and shared over the web via RSS and XML.
  • Collaboration:  A CMS encourages faster updates, greater accountability for authored content, and more cooperation between authors/editors.
  • Content security and scheduling: Content can be easily time controlled and password protected based on section, subject, author, user type, or other variable.
      What Is the Content Management Process?
  • Once a quality CMS is in place, content management processes vary by organization type and size. Businesses, non-profits, media organizations, e-commerce websites, government and educational institutions all use content management in different ways.
  • Content is created by one or more authors. Over time that content may be edited. One or more individuals may provide editorial oversight and approve the content for publication. Publishing can take many forms. Publishing may be the act of pushing content out to others, or simply granting access rights for certain content to a particular person or group. Later that content may be superseded by another form of content, retired, or removed.
  • Content management is a collaborative process. It usually consists of the following basic roles and responsibilities:
    1. Creator: A person responsible for creating and editing content.
    2. Editor: A person responsible for updating and fine tuning the content message and style. 
    3. Publisher: A person responsible for approving and releasing the content for use.
    4. Administrator: A person responsible for managing the more involved maintenance aspects of the CMS, including access permissions to folders and files. Admins may also assist and support users in other various ways.
    5. Consumer: A content viewer, user, or visitor. A person who reads, repurposes, or somehow utilizes the content after it's published or shared.
  • An important aspect of the content management process is the ability to manage versions of content as it evolves. Authors and editors often need to restore older versions of edited content due to process failures or undesirable edits.
  • Another important aspect of the content management process involves the creation, maintenance, and application of content review standards and procedures. Each member of the content creation and review process has a unique role and responsibilities in the development and/or publication of the content.

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